Last Friday, November 11, 2011, at the Celebrity Sports Plaza, Flipside Publishing Services launched its online e-bookstore, Flipreads.com. This was a welcome development for Philippine society considering the cost of e-books in sites like Amazon and the lack of Filipino-titled e-books.
Unlike other sites, Flipreads allows free distribution of e-books. It is also very culture-friendly, currently housing over 70 Filipino books. Its e-books come in ePUB format or screen-optimized PDF e-book form, making them readable on any device or computer running Android, Microsoft Windows, or Mac OS.
Also present during the event was Red Fox, represented by its Marketing team. Just like Flipside, Red Fox also had something in store for the audience. It demonstrated the capabilities of its new product which has yet to come out of the market and tentatively named the Android Tablet by using it to present some of the e-books from Flipreads. By doing so, Red Fox showed its support for the proliferation of e-books in the country.
The date 11/11/11 is a date to be remembered . More than its three 11's, the date 11/11/11 will be remembered because of the double innovation that happened in the area of Philippine technology.
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